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Soho
MARKETING DESIGN | ART DIRECTION
With over 20 years of design leadership, Soho has perfected the art of packaging and unboxing. Through playful copy, elegant illustrations, and carefully crafted details, the experience transforms every delivery into a moment of discovery while showcasing the brand's most iconic products.
Beyond packaging, the work extended across seasonal campaigns, holiday launches, and large-scale art direction productions. From concept development and visual storytelling to photoshoots and campaign assets, each project was designed to strengthen the brand's presence while creating fresh, engaging experiences that resonated with customers throughout the year.
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